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December 8, 2017 – How the Best Companies Continue to Keep their Brand Relevant

Allen Adamson

Allen Adamson

An internationally acclaimed expert in all disciplines of branding and marketing, Allen Adamson has led the creation of practical strategies that generated long-term business value and increased brand equity for many global companies including: Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, Verizon, Kraft, Mars, and Procter & Gamble, Lever Brothers and other iconic brands.

“Simple sticky ideas drive brand success”  —Allen Adamson


Allen Adamson is the founder and CEO of BrandSimple Consulting. Prior to this he was Chairman of Landor Associates, the world’s first and oldest global brand agency.

Allen is the author of the top-selling books: BrandSimple, BrandDigital, The Edge, and Shift Ahead (see below). He also writes a monthly column for Forbes.com about the impact of general business and cultural trends on branding and, specifically, how brands can break through in a world of communication overload.

Allen has appeared on NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network and is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes.

He is a frequent guest lecturer at New York University’s Stern School of Business, the Samuel Curtis Johnson Graduate School of Management at Cornell University, and the Harvard School of Continuing Education.

Allen received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business.

 

0814438334
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World

by Allen Adamson



 

 

 

 

Welcome

Attendees rank the Guild as
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CEO Wisdom Exchange

—— Next Meeting ——
Friday, December 8, 2017
7:20am–9:50am

—— Meeting Topic ——
How the Best Companies
Continue to Keep
their Brand Relevant

—— Guest Thought Leader ——
Allen Adamson

 
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